A card deck built by and for queer people.
Conversation without the rainbow aisle.
Keep It Queer is a flagship identity deck and video series made for the questions we actually ask each other: intimate, funny, sharp, and specific.
Co-authored culture object
No consultation theater
Cards first, content second
Built for specificity
About
Made from inside the room.
Keep It Queer is a conversation deck and video project for queer people who want sharper questions than icebreakers and warmer ones than therapy homework.
The first deck is the flagship. Future editions are designed to be co-authored with paid creators from specific communities, so the work stays close to lived language instead of drifting into brand-safe generalities.
The deck
Each card should feel like a poster you were meant to keep.
The first deck is an editorial system: prompts for chosen family, first dates, partners, housemates, performers, and the private committee meeting in your own head.
Sample prompt
What part of yourself gets edited before you enter the room?
Visual system
Bold edition first.
The launch direction leads with saturated red, pink, yellow, cobalt, and black: loud enough to hold a shelf, disciplined enough to avoid the Pride aisle.
Pre-order interestThe show
Real people, real configurations, real stakes.
The video series brings the deck into rooms: friends who have history, strangers with a shared city, couples who know too much, and chosen families who can hear the subtext before the sentence is over.
The goal is not debate. It is recognition: moments that feel overheard, lived-in, and too specific to be market-tested.
Ethos
Co-authored, not consulted.
Future decks are built with paid creators from the communities they represent.
Specific beats universal.
The work trusts queer audiences to recognize themselves without a glossary.
Beautiful does not mean polite.
The brand can be tender, confrontational, dry, and funny in the same room.
Pre-order
Be first in the deck.
Reserve your place for first-run pre-orders, sample cards, show clips, and collaborator calls.